DRESS LOUD UK · DESK 24
Rack · FIT Doc Ref · DL/SIZE/2026 Updated 06 May

FittingRoommeasure twice, wear loud.

All the numbers, none of the guesswork. Pick your garment, find your size — every measurement double-checked in cm and inches. Between sizes? Size up. Buying for a squad? Tell them to grab a tape.

01RACK

Soft Tee

GIL · 64000Adult Unisex · Softstyle Ringspun
Brief · fit notes Modern fit · light-medium feel · 4.5 oz
SizeChest (width)LengthBody fit
S46cm 18"69cm 27"87–97 cm chest
M51cm 20"71cm 28"97–107 cm chest
L56cm 22"74cm 29"107–117 cm chest
XL61cm 24"76cm 30"117–127 cm chest
2XL66cm 26"79cm 31"127–137 cm chest
3XL71cm 28"81cm 32"137–147 cm chest
02RACK

Heavy Tee

CC · 1717Adult Unisex · Garment-Dyed Heavyweight
Brief · fit notes Relaxed boxy fit · soft hand · pre-shrunk · 6.1 oz
SizeChest (width)LengthBody fit
S46cm 18.25"68cm 26.625"87–97 cm chest
M51cm 20.25"71cm 28"97–107 cm chest
L56cm 22"75cm 29.375"107–117 cm chest
XL61cm 24"78cm 30.75"117–127 cm chest
2XL66cm 26"80cm 31.625"127–137 cm chest
3XL70cm 27.75"83cm 32.5"135–145 cm chest
4XL76cm 29.75"85cm 33.5"147–157 cm chest
03RACK

Crewneck

GIL · 18000Adult Unisex · Heavy Blend Sweatshirt
Brief · fit notes Roomy classic fit · 50/50 cotton-poly · 8 oz
SizeChest (width)LengthBody fit
XS46cm 18"66cm 26"87–97 cm chest
S51cm 20"69cm 27"97–107 cm chest
M56cm 22"71cm 28"107–117 cm chest
L61cm 24"74cm 29"117–127 cm chest
XL66cm 26"76cm 30"127–137 cm chest
2XL71cm 28"79cm 31"137–147 cm chest
3XL76cm 30"81cm 32"147–157 cm chest
4XL81cm 32"84cm 33"157–167 cm chest
5XL86cm 34"86cm 34"167–177 cm chest
04RACK

Hoodie

GIL · 18500Adult Unisex · Heavy Blend Pullover Hood
Brief · fit notes Classic pullover · drawcord hood · kangaroo pocket · 8 oz
SizeChest (width)LengthSleeve
S51cm 20"69cm 27"85cm 33.5"
M56cm 22"71cm 28"88cm 34.5"
L61cm 24"74cm 29"90cm 35.5"
XL66cm 26"76cm 30"93cm 36.5"
2XL71cm 28"79cm 31"94cm 37"
3XL76cm 30"81cm 32"98cm 38.5"
4XL81cm 32"84cm 33"100cm 39.5"
5XL86cm 34"86cm 34"103cm 40.5"
05RACK

Costumes · Women's

SMF · WOMENSmiffys Adult Female · Body Measurements
Brief · costume sizing Sized to your body, not the garment. Match your measurements to the row, not your usual high-street size.
SizeSizingChest cm/inWaist cm/inHip cm/in
XSUK 4–6 · US 2–4 · EU 32–3483–85 32½–33½"62–65 24½–25½"89–91 35–36"
SUK 8–10 · US 6–8 · EU 36–3888–90 34½–35½"67–70 26½–27½"94–97 37–38"
MUK 12–14 · US 10–12 · EU 40–4294–98 37–38½"75–77 29–30½"100–104 39½–41"
LUK 16–18 · US 14–16 · EU 44–46102–107 40–42"81–86 32–34"108–113 42½–44½"
1XUK 20–22 · US 18–20 · EU 48–50112–117 44–46"91–97 36–38"119–124 47–49"
2XUK 24–26 · US 22–24 · EU 52–54121–127 48–50"101–106 40–42"129–134 51–53"
3XUK 28–30 · US 26–28 · EU 56–58130–135 51–53"109–117 43–46"137–142 54–56"

Smiffys: "All of Smiffys products are designed to fit the following body measurements, however some of our items may vary & this should only be used as a guide."

06RACK

Costumes · Men's

SMF · MENSmiffys Adult Male · Body Measurements
Brief · costume sizing Adult male body measurements. Costumes are tailored to these — pick the row that matches you.
SizeFitChest cm/inWaist cm/inInside Leg cm/in
SAdult fit86–91 34–36"71–76 28–30"79 31"
MAdult fit97–102 38–40"81–86 32–34"83 32¾"
LAdult fit107–112 42–44"91–97 36–38"84 33"
XLAdult fit117–122 46–48"102–107 40–42"84 33¼"
2XLAdult fit127–132 50–52"112–117 44–46"85 33½"
07RACK

Costumes · Kids

SMF · KIDSSmiffys Children · Body Measurements
Brief · costume sizing Match your kid's chest, waist or height — whichever's most reliable. When in doubt, size up.
SizeAge · WeightChest cm/inWaist cm/inHeight cm/in
S4–6 yrs · 16–20 kg58–64 23–25"54–57 21½–22½"115–128 46–51"
M7–9 yrs · 25–33 kg69–72 27–28½"60–62 23½–24½"130–143 52–57"
L10–12 yrs · 34–45 kg76–80 30–31½"64–67 25½–26½"145–158 58–63"
08HOW

How to measure

DL · MEASURE · 101Fabric tape · 60 seconds
Brief · 3 quick checks T-shirt and sweat measurements are flat-lay — chest is across, length is shoulder to hem. Costume sizing is body measurements — chest/waist/hip on you, not the garment.
01

Chest width

For tees: lay flat, measure across one inch below the armpit, seam to seam. For costumes: tape around the fullest part of your chest, snug but not tight.

02

Body length

For tees: highest point of shoulder, straight down to hem. For costume waist/hip: tape around the natural waist (smallest part) and fullest hip.

03

Compare not contort

Match those numbers to the chart. Between sizes? Size up — fancy dress is more fun loose than tight, and tees shrink a touch on the first hot wash.

Quick conversion
1 in2.54 cm
20 in51 cm
22 in56 cm
24 in61 cm
26 in66 cm
28 in71 cm
Desk 24 · Open Mon–Fri 09:00–17:00

Sized up
and still unsure?

If the chart isn't enough, the desk is open. Tell us your usual size in another brand and we'll match you up.

Email the Desk
© Dress Loud · Weekender Brands Ltd · UK Doc · DL / SIZE / 2026 · Rev 06.05 Wear it loud.