There was an initial printing issue but the store replaced this very quickly.
CookiePolicyplain English.
Like every site, we use cookies. Some are essential (cart, login, checkout). Others help us understand what's working and target marketing. You're in control of the optional ones — manage your preferences any time via the cookie banner. We don't sell your data.
Cart, login, checkout, fraud prevention · the site can't function without these
Analytics + marketing cookies require your consent · banner appears on first visit
cookies" in the
footer · update
preferences any
time, free.
Withdrawal is as easy as opt-in · ICO and GDPR rights honoured
Essential cookies
- Cart & session
cart·secure_customer_sig·_secure_session_id· keeps your basket and login working - Checkout
_shopify_y·_orig_referrer· processes payment, attributes order to source - Security
_shopify_visit·_shopify_fs· fraud and bot prevention - LifespanMost expire on browser close · session-only · longest is 1 year for Shopify visit ID
Analytics cookies
- Google Analytics 4
_ga·_ga_*· counts visits, sessions, conversions · 2-year lifespan - Shopify Analytics
_shopify_y·_shopify_s· same purpose, internal · 1-year lifespan - What we seeAnonymous, aggregated · pageviews, bounce rate, conversion rate · NOT individual customer behaviour
- Reject thisClick "Manage cookies" → reject analytics · the site still works exactly the same
Marketing cookies
- Meta Pixel
_fbp·fr· used for Facebook + Instagram ad targeting and conversion measurement - Google Ads
_gcl_au·NID· used for Google Ads targeting and conversion attribution - TikTok Pixel
_ttp· used for TikTok ad targeting and conversion measurement - Reject thisYou'll still see ads online, just not Dress Loud ones tailored to your visit · the site is unaffected
Third-party partners
- ShopifyHosting, checkout, fraud · essential · Shopify cookie policy
- Klarna / ClearpayBuy-now-pay-later payment options · essential when used at checkout · Klarna privacy
- Judge.meProduct reviews · functional · Judge.me privacy
- OmnisendEmail and SMS marketing · marketing cookies · Omnisend privacy
- Google / Meta / TikTokAnalytics + ad targeting · marketing cookies · per their public policies
Your rights
- Manage preferencesClick "Manage cookies" in the footer or clear cookies in your browser to re-trigger the banner
- Withdraw consentSame place · withdrawing is as easy as giving consent · changes take effect immediately on next pageview
- Browser-levelYou can also block cookies entirely in your browser settings · this may break parts of the site (cart, login)
- ICO complaintIf you think we're not handling cookies correctly, you can complain free to the Information Commissioner's Office at ico.org.uk/make-a-complaint
Got a cookie
question?
If anything here is unclear, or if you want to ask about a specific cookie, email the team. We'll explain what it does and how to opt out.
Email about cookies →The weekly drop.
Every week, one email: what's on, what's selling, what's about to ship. Upcoming Big Weekenders, hen and stag dates we're seeing in orders, festival drops, group-discount pushes, restocks on the costumes that always sell out. One email, mid-week, no padding. Easy unsubscribe, GDPR-compliant.