There was an initial printing issue but the store replaced this very quickly.
Bought some for my 20th birthday. Friends really liked them
Gate · MANIFEST
Doc Ref · DL/2026
● Updated 06 May
Built byWeekendersfor weekenders.
Personalised tees, fancy dress, and squad kit — for the people who actually go to the events. Made in Reading, shipped UK-wide, run by a small team that's been to every Butlins big weekender you can name.
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The origin
Brief · who started this
Dress Loud is the kit you wish your last big weekender had. We've done the bus from Bognor, the queue at the chalet bar, the crew photo with three different costumes. We started this because nobody was making proper personalised gear for the people doing the actual events — fast enough, loud enough, and without the minimum-order nonsense.
- Trading entityWeekender Brands Ltd · Company Registration 15832914
- Headquarters5 Tree Close, Tilehurst, Reading, RG30 4TG · England
- Launched2025
- Sister brandDressed For It · US-focused themed-event store
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The mission
Brief · what we are here for
Group outfits should arrive on time, cost less, and look like you actually thought about it. Three things, and most stores fail two. We exist to fix that for the squad-trip end of the market — Butlins big weekenders, stag and hen dos, festivals, themed nights.
- On timeNo more "ordering 3 weeks early just to be sure". Personalised tees in 3–5 working days door-to-door · cut-off 17:00 GMT.
- Cheaper for the squadAuto-applied group discounts on personalised — 5%, 10%, 15% as you scale up. No codes, no fuss.
- DistinctiveOperator-coded design, event-night colourways, custom backprints. Not the same blank tee everyone else is selling.
- Squad-firstOne person orders. Whole crew sorted. That is the whole point.
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What we make
Brief · the catalogue
Two halves: personalised (we print it on demand) and fancy dress (warehoused, ships fast). Most weekenders need one of each.
- Personalised tees + sweatsNames, numbers, dates, slogans, custom backprints. No minimum order — buy one or buy thirty.
- Fancy dress costumesLicensed costumes from Smiffys, Disney, Marvel — sourced via authorised UK distributors.
- Stag & hen kitsSquad bundles, weekend coordination, the lot. Discount baked in past 5 tees.
- Accessories & propsWigs, boas, hats, glow gear — for when "just a tee" won't cut it.
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Where we operate
Brief · location + delivery
Print + warehouse + dispatch all from Reading, England. UK-only shipping today — international is on the roadmap, not the runway.
- Print & packReading, UK · in-house personalisation
- Standard delivery2–3 working days after dispatch · free over £25
- Personalised lead time+1–2 working days for UK production
- InternationalNot yet · sister brand Dressed For It serves the US
- Cut-off17:00 GMT (London) Mon–Fri
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Small print
Brief · what to know
A few things worth flagging clearly so there's no confusion later.
- ButlinsWe are not affiliated with Butlin's, Bourne Leisure, or any event organiser. Personalised event-themed designs are unofficial fan merchandise.
- SmiffysSmiffys-branded costumes are sourced from authorised UK distributors. Real licensed product, not a knock-off.
- PersonalisedCustom items are made just for you · non-returnable unless faulty (Consumer Rights Act 2015 still applies).
- Disney / Marvel / othersOfficially licensed costumes only · sold under each brand's licence terms.
Desk 24 · Open Mon–Fri 09:00–17:00
Want to talk?
Press, partnerships, group orders, or just curious — the desk is open.
Open the Contact Desk →
Mailing List · DL/SUBSCRIBE
Newsletter · Drop-in alerts
The weekly drop.
Every week, one email: what's on, what's selling, what's about to ship. Upcoming Big Weekenders, hen and stag dates we're seeing in orders, festival drops, group-discount pushes, restocks on the costumes that always sell out. One email, mid-week, no padding. Easy unsubscribe, GDPR-compliant.
Built by weekenders, for weekenders
We've done the bus from Bognor.
Dress Loud is run by Darren Seward at Weekender Brands Ltd, a small UK team based in Reading. We've done the queue at the chalet bar, the matching kit that fell apart by Sunday, and the hen-do spreadsheet that nobody filled in. So we built what we wished existed: UK print in 1-2 days plus 2-3 days delivery, group savings auto-applied, real shipping deadlines you can plan against, and an authorised Smiffys partner stocking 5,000+ costumes for the bits we don't print.
- 1-2 days UK print turnaround
- 5,000+ Costumes in stock
- Reading Where we're based
Darren Seward
Get in touch